Terms of Service

Last updated: 4 October 2026

These terms govern your use of Clarify, a social-media moderation and publishing platform ("the Service"). The Service is operated by Liam McGrath-Bishop trading as Clarify Socials (ABN 93 729 025 574) ("we", "us", "our"). By creating an account or using the Service you agree to these terms on behalf of yourself and, where applicable, the organisation you represent ("you"), and you confirm you have authority to bind that organisation.

In short: Clarify helps your team see and handle what happens on your social accounts, but your team makes every decision and stays responsible for your accounts, what is published on them, and whether to report anything. Clarify is not an emergency or monitoring service and can miss things. If anyone is in immediate danger, call 000. This summary does not replace the terms below.

1. The Service

Clarify helps authorised teams review comments and activity on social accounts they administer (including Facebook, Instagram, Threads, TikTok, and X). It surfaces content for review, provides AI-assisted classification and suggested replies, builds evidence files, and lets teams compose, schedule, and publish posts to their own connected accounts, including internal review and approval workflows before posting. Depending on plan and configuration, the Service also offers an optional connection to your own Microsoft diary and OneDrive/SharePoint media library, monitoring of public news coverage, audience and follower statistics, and public digital business cards with basic analytics. The Service is a decision-support and publishing tool. Every reply, report, and published post is initiated and approved by a person on your team. Hiding is likewise human-decided, with two standing-instruction exceptions your team controls: optional auto-hiding (off by default), where comments the AI classifies with high confidence into categories your team selected are hidden automatically pending review; and muting, where new comments from an account your team has chosen to mute are hidden automatically while the mute lasts. Every automatic hide is logged, listed in a review queue, and reversible with one click; nothing is ever deleted. You are responsible for the actions your team takes, for the standing instructions it configures (such as auto-hiding, muting, and scheduled posts), and for the content you publish.

2. Accounts

You must provide accurate account information and keep it current.
Two-factor authentication is mandatory. You are responsible for safeguarding your credentials and for all activity under your account.
You are responsible for the people you invite to your workspace, for the roles and permissions you give them, and for their compliance with these terms. Anything they do in the Service is treated as done by you.
You must be authorised to administer any social account you connect to the Service, and your use of connected platforms must comply with their terms (including Meta's Platform Terms, TikTok's developer and platform terms, and X's developer terms).

3. Subscriptions and billing

The Service is offered on subscription tiers (Starter, Pro, Agency) billed monthly through Stripe. Plan limits (for example monthly AI usage, connected pages, and team seats) apply per tier.
New subscriptions may include a free trial. If you do not cancel before the trial ends, the subscription begins billing automatically.
You can cancel at any time; access continues until the end of the paid period. Except where required by law, fees are non-refundable.
We may change pricing with at least 30 days' notice; changes apply from your next billing cycle.

4. Acceptable use

You must not:

use the Service to harass, threaten, defame, or unlawfully surveil any person;
connect pages you are not authorised to administer;
attempt to access another customer's data or probe, disable, or disrupt the Service;
resell or sublicense the Service without our written agreement;
use information from the Service to contact, locate, or take action against a commenter outside lawful moderation, reporting, and record-keeping;
use the Service in breach of any applicable law or platform policy.

5. AI-assisted features

Classifications, summaries, suggested replies, drafted posts, generated reports, answers from Ask Clarify, and other AI-assisted output are generated with the assistance of large language models and may be inaccurate, incomplete, or misleading. They are provided to inform human judgement, not replace it. You must review AI output before acting on it, and you are solely responsible for any content your team publishes, hides, sends, or reports.

To the maximum extent permitted by law, we are not responsible or liable for any AI-generated output, or for any action your team takes or content it publishes using the Service, including the accuracy, legality, or consequences of any reply, post, hide, report, or other action. The Service surfaces information and drafts; your team decides.

If your team enables auto-hiding, you acknowledge that comments will be hidden by automated classification before a person reviews them, and you instruct us to do so for the categories your team selects. Automated classification can be wrong. Your team is responsible for reviewing the auto-hidden queue and reversing any mistaken hides, and for whether hiding a given comment is appropriate and lawful in your context. Auto-hiding can be switched off at any time in Settings, which stops all category-based automatic hiding. The same responsibility applies to muting: while your team keeps an account muted, its new comments are hidden automatically, and unmuting stops that.

6. Threats, safety, and reporting

Clarify helps your team notice content that may be threatening, abusive, or otherwise harmful. It is not a monitoring, security, or emergency service. In particular:

We do not watch your accounts around the clock, and no person at Clarify reviews your content for threats or safety risks.
We do not contact police, the eSafety Commissioner, a platform, or anyone else on your behalf, and nothing in the Service does so automatically.
We do not guarantee that any threat or harmful content will be detected, classified correctly, flagged, notified, or shown to you, or that it will be shown in time. Content can be missed or delayed for many reasons, including sync schedules, paused, disconnected, or expired accounts, platform outages, rate limits or content the platform withholds, notification delivery, plan limits, and classification errors.
A comment not being flagged does not mean it is safe, lawful, or harmless, and a comment being flagged is not a finding that it is a threat or unlawful.

You remain solely responsible for monitoring your accounts, for assessing any risk to any person, and for deciding whether, when, and how to report content to police, the eSafety Commissioner, a platform, or anyone else. You also remain responsible for your own legal, workplace health and safety, and duty-of-care obligations, including to your staff and volunteers. If anyone is in immediate danger, call 000.

7. Your accounts and what is published on them

You are the administrator of the social accounts you connect, and you are responsible for everything published on them, including your posts and replies and, to the extent the law treats a page administrator as their publisher, comments that other people post on your pages. We do not become the publisher of that content by syncing, classifying, or displaying it, and we do not moderate it for you.

Content that Clarify flags (for example as possibly defamatory, abusive, or misleading) is flagged to prompt a human check. A flag, or the absence of one, is not a legal assessment, and hiding or leaving a comment is your decision.
You are responsible for ensuring your posts, replies, and other published content comply with the law, including defamation, electoral authorisation and advertising, anti-discrimination, consumer, privacy, and copyright laws, and with each platform's rules.
Platforms may remove content or restrict, suspend, or close your accounts. We are not responsible for their decisions or for loss of reach, access, or content that results.

8. Evidence, records, and reports

Case reports, evidence files, eSafety dossiers, exports, and similar records are organisational aids generated from data available to the Service. They are not legal advice, not formal legal documents, and not guaranteed to be complete, accurate, or accepted by any authority, court, or platform.

What you do with a case file, report, or evidence export is your decision and your responsibility, not ours. Clarify does not report anyone to any platform, police force, regulator, or other authority on your behalf, and does not decide whether a report should be made. If you choose to share, publish, or submit a report or evidence file to anyone, including a platform, the police, the eSafety Commissioner, a court, an employer, a journalist, or the person it concerns, you are solely responsible for that decision, for the accuracy and lawful use of what you share, and for any consequences of doing so, including any harm to the people named in it. To the fullest extent permitted by law, we are not liable for any loss, claim, or damage arising from how you or anyone you share it with uses a report or evidence file.

Check any report or evidence file before relying on or submitting it, and get independent legal advice where the outcome matters. AI-generated summaries can be wrong, and a classification is an assessment, not a finding.
Keep reports and evidence files secure and share them only with people who need them for a proper purpose. They contain personal information about third parties, and your handling of that information is subject to the privacy laws that apply to you.
The Service is not a records-management or archiving system. Platforms may delete, hide, or restrict content, and signed media links expire, so an item may become unavailable in the Service or on the platform. If content may be needed as evidence, preserve it yourself (for example with screenshots and your own records) as soon as you become aware of it.
Your data may be deleted when you close your account or ask us to delete it, as described in the Privacy Policy and data deletion instructions. Export anything you need to keep before then.

9. Personal information of other people

The Service processes personal information about people who interact with your accounts, such as commenters' names, profile details, comments, and patterns of behaviour across your accounts. You are responsible for your use of that information, including complying with any privacy law that applies to you, using it only for legitimate moderation, safety, and record-keeping purposes, and deciding whether to share it (for example with an organisation you connect your workspace to, or with an authority). We process it on your behalf to provide the Service, as described in the Privacy Policy.

10. Third-party services and content

The Service relies on third parties, including social platforms (Meta, TikTok, X), Microsoft, AI providers, and Stripe. Their services are governed by their own terms, may change or stop working, and are outside our control. We are not responsible for their acts or omissions, or for features of the Service that stop working because a third party changes or withdraws access. News coverage, articles, and other third-party content shown in the Service belong to their publishers; we do not verify them, and you are responsible for how you use them.

11. Your data

You retain all rights in the content synced from your connected accounts and the material you create in the Service, including posts and media you compose. You grant us the licence needed to host, process, display, and, on your instruction, publish that content to your connected accounts in order to provide the Service. Media uploaded for a post is retained for up to 30 days after the post goes live and then deleted; our handling of personal information is described in the Privacy Policy.

12. Our intellectual property

We own the Service, including its software, design, and branding. These terms give you a non-exclusive, non-transferable right to use the Service during your subscription and nothing more. If you send us feedback or suggestions, we may use them without obligation to you.

13. Availability and changes to the Service

We aim for high availability but the Service is provided "as is" and "as available", without warranties of any kind to the extent permitted by law. Features may evolve, change, or be withdrawn over time. Syncing depends on third-party platforms (such as Meta's APIs) whose availability and behaviour are outside our control. We are not liable for any delay or failure caused by events beyond our reasonable control, including platform outages, internet or hosting failures, and actions of third parties.

14. Liability

Nothing in these terms excludes, restricts, or modifies any right or remedy, or any guarantee, warranty, or other term, that cannot lawfully be excluded, including the consumer guarantees under the Australian Consumer Law. Where the law allows us to limit our liability for failing to comply with such a guarantee, our liability is limited, at our option, to supplying the services again or paying the cost of having them supplied again.

Subject to that, and to the maximum extent permitted by law:

we are not liable for any loss arising from content the Service did not detect, detected late, classified incorrectly, or that was not acted on, or from any decision to report or not report content;
we are not liable for indirect or consequential loss, loss of profits, revenue, data, reputation, or goodwill, or for any harm caused by a third party (including a commenter or a platform); and
our total liability arising out of or in connection with the Service is limited to the amount you paid for the Service in the 12 months before the event giving rise to the claim.

15. Your indemnity

To the extent permitted by law, you indemnify us against any claim, loss, liability, or reasonable cost (including legal costs) arising from: content published on your connected accounts, including comments by others on your pages; your team's use of the Service and decisions made with it, including hiding, replying, publishing, and reporting or not reporting content; your use of personal information obtained through the Service; or your breach of these terms or of any law. This indemnity is reduced to the extent the loss was caused by our breach of these terms or our negligence.

16. Suspension and termination

We may suspend or terminate access for material breach of these terms, non-payment, or where required to protect the Service, other people, or to comply with law. On termination you may request deletion of your data as described in our data deletion instructions. Sections 5 to 10, 14, 15, and 18 continue to apply after termination.

17. Messages from us

Service messages. We send messages needed to run your account, for example security alerts, billing notices, scan and moderation alerts, and notice of changes to these terms. These are part of the Service, and you cannot opt out of them while you have an account.
Marketing and updates. Where you have opted in (for example by ticking the box when you created your account), or where the law otherwise allows us to contact you about services like ours, we and our associated entities may send you marketing and product update communications about Clarify and related products and services, by email and other electronic messages, using the contact details on your account. Opting in is never a condition of using the Service. "Associated entities" means any business that we own or control, or that is under common ownership or control with us.
Opting out. Every marketing or update message will say who sent it and include a way to unsubscribe. You can opt out at any time by using that link or by emailing support@clarify.net.au. Opting out does not affect your use of the Service or the service messages above.
Your team. This section applies to each person who holds an account in your workspace. It does not apply to commenters or anyone else whose information appears in the Service: we never send them marketing.

18. Changes to these terms

We may update these terms from time to time. We will tell you about material changes by email or in the Service at least 14 days before they take effect, unless a change is needed sooner for legal, security, or platform reasons. If you continue to use the Service after a change takes effect, you accept the updated terms. If you do not agree, you may cancel your subscription before the change takes effect.

19. General

Governing law. These terms are governed by the laws in force in the Australian state or territory where you reside or, if you are an organisation, where your principal place of business is. Each of us submits to the non-exclusive jurisdiction of the courts of that state or territory and the courts that can hear appeals from them. If you are outside Australia, the laws of, and courts in, the state or territory where we operate apply.
Severability. If any part of these terms is invalid or unenforceable, it is read down to the extent needed, or severed, and the rest continues in effect.
Entire agreement. These terms, together with the Privacy Policy and any policies they refer to, are the whole agreement between us about the Service.
No waiver. Not enforcing a right straight away does not waive it.
Assignment. You may not transfer your rights under these terms without our written consent. We may transfer them to a successor to the Service, with notice to you.
Notices. We may give you notice by email to your account address or in the Service. You may give us notice at the address below.

Contact

Questions about these terms: support@clarify.net.au