The worst of the internet,
handled.
Clarify reads every comment on your Facebook, Instagram, TikTok and Threads pages so your team doesn't have to wade through the abuse. AI flags the threats, slurs and bot campaigns and, on your say-so, hides the clear-cut ones the moment they land. Your people set the rules, approve every reply, and can reverse anything.
7-day free trial on every plan · cancel anytime
Who Clarify is for
Pick your corner of the internet. Each page has a short video made for that audience and the details that matter to them.
Clarify in plain terms
- What it is
- Clarify is a social media moderation and publishing service. It reads every comment on a connected Facebook, Instagram, TikTok or Threads account, sorts the harmful from the healthy with AI, and gives a team one place to review, respond and keep records.
- Who it is for
- Clarify is built for the people who run a public social media page and read what comes back: MPs and candidates, councils and community groups, small businesses, athletes, creators and influencers, and, through the free Clarify HQ, the sporting clubs, parties and peak bodies behind them. Australia first.
- What it costs
- Clarify costs A$75, A$149 or A$299 a month depending on the plan, with a 7-day free trial and two months free when paid yearly. Organisation accounts for parties and authorities are free.
- Where it runs
- Clarify is hosted in Microsoft Azure's Australian region. Data stays in Australia, two-factor authentication is mandatory, and every workspace's data is isolated from every other.
- What it never does
- Clarify never hides, replies or posts on its own. The one exception is opt-in auto-hide for the categories a team chooses, and every automatic hide is reversible in one click.
Why Clarify exists
My partner is in politics. I've seen what arrives in the comments: the slurs, the pile-ons, the bot swarms, and the genuine threats to life from people convinced there will never be consequences.
And I've seen the staff whose job is to read all of it, every day, so the person they protect doesn't have to.
I built Clarify for them: to document the abuse properly enough to act on, to expose the accounts working together, and to make an unbearable job bearable.
The founder of Clarify
What it does
AI triage on every comment
Threats, slurs, harassment, misinformation, spam bots and genuine questions, all classified the moment they're synced, with confidence scores your team can trust.
How comment moderation works →Nothing runs away from you
Clarify never posts or reports on its own, and the only thing it hides automatically is what you switch on: always reversible, always logged. Replies and cases are reviewed and signed off by your team.
The clear-cut calls, handled automatically
Switch on auto-hide for the categories you trust Clarify with, slurs, spam, whatever you choose, and high-confidence matches are hidden the moment they appear. Mute a persistent troll for a day, a week, or for good. Nothing is deleted, and every automatic hide sits in a queue you can undo in one click.
Auto-hide, explained →Evidence that can be acted on
Case files and eSafety Commissioner‑ready dossiers that turn "people are awful online" into documented, reportable behaviour.
Threat monitoring and reporting →Bot farms, exposed
Coordination detection groups the accounts acting together, so you see the campaign instead of a thousand "individuals".
How threat monitoring works →Replies in your voice
Fact-based reply drafts matched to your tone, ready for review, so the real questions get answered even on the worst days.
How it learns your voice →A daily brief that leads with what matters
Threats first, priorities next, and one genuinely kind comment from a real supporter at the end, because your team deserves it.
Know the moment you're in the news
Media listening watches Google News and the outlets you choose for mentions of you, then summarises each one and scores its tone, so a story never breaks without your team knowing.
Media monitoring →Plan and publish, not just react
Compose once and schedule across Facebook, Instagram, TikTok and Threads from a single calendar, in your timezone, with media and AI rewriting in your voice.
Publishing with approvals →Sign-off built in
Staff draft replies and posts, then send them for approval. The approver edits, talks it through on a thread, and releases it from one queue. Nothing goes public without the nod.
How sign-off works →A scannable card for your whole presence
Give every team member a digital business card: socials, donate and event links, save‑to‑contacts and a QR, all from one tidy /c/ address.
Oversight for parties & authorities
A free organisation portal collates threats, repeat offenders and cases across every member workspace that connects. It's read-only, and shared only with each member's consent.
Clarify HQ for clubs, parties and peak bodies →See it in action
Screenshots from a demo workspace.
A dashboard that starts your day for you
Sign in to a daily brief that leads with threats and priorities, an action centre of what's waiting on your team, and live moderation stats for every page you protect, all on one screen.
Every comment triaged, so you know where to focus
The Social Stream groups comments by post and labels each one: threat, slur, harassment, misinformation, spam bot or genuine question, with a confidence score. Your team works from a prioritised list instead of an endless scroll of abuse.
And when one post goes feral, bulk actions let you hide or reply to dozens of flagged comments in one reviewed sweep, not one click at a time.
Posts, not just comments
Clarify watches activity at the post level too: which posts are attracting fire, what's still awaiting moderation, and how the conversation is shifting, so you can see trouble building before it boils over.
A threat log that holds up
Every high-confidence threat lands in a dedicated log with the author, the post and the timestamp preserved. Nothing gets lost in a deleted comment or a cleared notification.
From pile-on to paper trail
Group related comments and accounts into cases, attach evidence, and export eSafety Commissioner‑ready PDF reports. When it's time to involve the platform or the police, the work is already done.
Know the repeat offenders
Tracked accounts build a history: suspicion scores, behavioural signals, your team's notes, and every comment they've left. The fiftieth awful comment looks different when you can see the other forty-nine.
See the campaign, not the chorus
Coordination detection clusters the accounts acting together, surfaces the suspected coordinator, and shows the activity as one campaign instead of a thousand "individuals".
Not just your comments: the whole news cycle
Media monitoring watches Google News and any outlet feeds you add for mentions of you, then has AI confirm it's really about you, summarise it and score the tone, so you see the coverage that matters without trawling for it.
Read the story, and the room
Open any mention for an AI read of the full article and where it ran. Negative coverage even rises into your daily brief, so a damaging story never breaks without your team seeing it first.
Oversight for parties & authorities
When you protect many Pages, Clarify HQ gives your head office a free, read-only view across every workspace that connects, so threats, repeat offenders and cases are seen together, not one seat at a time. Cases escalate up to you, and offender warnings travel back down between offices with each workspace's opt-in.
One view across every workspace you protect
Clarify HQ gives a party or authority a read-only picture across all the workspaces that have connected: who's taking the most heat, and where to send support first.
The offenders no single office can see
Because members share one Clarify app, the same troll is the same account everywhere. HQ surfaces who's targeting several of your members at once, which topics draw fire, and the posts causing the most backlash, across the whole cohort.
Escalate up and down
Members refer cases and flag accounts straight to you; you work them on a board with a shared thread until they're resolved, and can read the live case and download the report, without ever touching the member's workspace.
And the intelligence flows back the other way. With each workspace's opt-in, a repeat offender flagged in one office becomes a quiet heads-up in the others, so the same troll is spotted across the cohort before they've even started.
Members join on their terms
You invite a workspace with a single-use link sent through your own channel; the owner accepts, and can revoke any time. It's consent-based and read-only, and Clarify HQ is completely free.
It sounds like you, because it learns from you
Your voice, not a chatbot's
Paste a handful of real replies you're proud of, and Clarify drafts new ones to match: tone, length, sign-off and all. Your team reviews and posts; the words still sound like your office wrote them.
Guidelines drafted with AI, owned by you
Generate community guidelines from your workspace's own context and voice, then edit until they say exactly what you mean. They become the reference point for consistent moderation calls.
Your rules for what gets scanned
Decide per workspace whether images, reactions and posts get analysed alongside comments, and tune how often your pages sync.
Reach out, not just react
Clarify started by handling the worst of the inbox. Now it helps you put your best out, too.
Your whole week, and your diary, in one place
Compose once and schedule across Facebook, Instagram, TikTok and Threads from a single calendar. Your office diary sits right beside your posts, so you can see at a glance what's on and what still needs a post. Drag to reschedule, and the publisher sends it for you, right on time.
A folder for every event, filled from your team's phones
Connect your Outlook diary and OneDrive, and Clarify creates a dated folder for every event automatically. Your team just drops the photos and video straight in, with no naming or filing, and they land organised and ready to use in Clarify. From there, draft a post from the event in one click, ready for review.
Let AI write the first draft
From a diary event or a quick topic you type, Clarify drafts a post in your office's voice, checks the facts on the web first, and drops it in your review queue. Nothing is ever published until a person approves it.
Polished and ready in your voice
The composer rewrites in your office's voice, tags other accounts, adds a first comment, and handles photos and video. A week of content takes minutes, not a morning, and a human still approves every word.
Drafted by anyone, signed off by the boss
A full review process, built in. Anyone on the team can draft a reply or compose a post and send it for approval. The approver sees exactly what will go out (video and photos playable in place, the caption editable, the timing spelt out), talks it through on the card's own thread ("can you add the road closure times?"), and releases it with one click. Rejected drafts come straight back for rework, and every decision is in the audit trail.
One scannable card for your whole presence
Give every team member a digital business card at their own /c/ address: photo, bio, and every social, donate and event link in one tidy place. Pretty by default, themed to you, live the moment you save it.
Built to be shared
Hand someone a QR and they get everything: a save‑to‑contacts download that drops straight into their phone, links to every platform, and a "meet the team" strip to jump between your people's cards.
See exactly what's landing
Every card tracks views, link clicks and contacts saved, so you know which links pull and which campaigns are working, right alongside your publishing stats.
How it works
Connect your page
Sign in with Meta or TikTok, two minutes. Clarify only sees what your page already sees.
Clarify triages
Every comment is synced and classified continuously, around the clock.
Your team acts
Approve replies, build cases, route posts through sign-off, and let auto-hide clear the clear-cut abuse on your terms. Humans in charge, always.
Pricing
Prices in AUD. Every monthly plan starts with a 7-day free trial. Pay yearly and get 2 months free. Cancel anytime.
Starter
- 1 account per platform: Facebook, Instagram, TikTok and Threads
- 1 team member
- 2M AI tokens / month, historical import not counted
- 1,000 recent comments of history (30 days)
- AI triage tuned to your page type: politician, business, creator or community
- Threat alerts, auto-hide, account tracker and coordination groups
- Reply drafting with web search, bulk actions, cases and referral reports
- Scheduling, publishing and the review and approval queue
Pro
- 3 accounts per platform
- 5 team members
- 6M AI tokens / month
- X (Twitter) as well, with 2,000 X credits / month
- 5,000 recent comments of history (90 days)
- Media listening: news mentions from Google News, GDELT and your own outlets
- Ask Clarify: plain-language answers from your own comment history
- AI post drafts from your diary events
- Event media library: photos and video filed by event in your own OneDrive
- Shareable digital business cards
- Everything in Starter
Agency
- Unlimited accounts on every platform
- Unlimited team members
- 12M AI tokens / month included
- X (Twitter) with 6,000 X credits / month
- 10,000 recent comments of history (12 months)
- Bring your own Anthropic key for unmetered AI
- Everything in Pro
A quick word on pricing: each connected page carries a real per-comment AI cost, which is what these plans reflect. We've priced it as keenly as we can, and we fully intend to bring it down as AI gets cheaper. And Clarify HQ organisation accounts are always free.
Frequently asked questions
What is Clarify?
Clarify is an Australian social media moderation and publishing service. It reads every comment on a connected Facebook, Instagram, TikTok or Threads account, uses AI to classify threats, abuse, harassment, misinformation, spam and genuine questions, drafts replies in your team's voice, and keeps a record of everything. A person approves every reply, hide and post.
Who is Clarify for?
Clarify is built for anyone who runs a public social media page and reads what comes back: MPs and candidates, councils and community groups, small businesses, athletes, and creators and influencers, with a free Clarify HQ for the sporting clubs, parties and peak bodies behind them. It started with political offices, whose staff read the worst of the internet every day so the person they protect does not have to.
Which platforms does Clarify work with?
Clarify connects to Facebook Pages, Instagram professional accounts, TikTok business accounts and Threads profiles. It moderates the comments on the accounts you connect and can compose, schedule and publish posts to them from one calendar.
Does Clarify hide comments or post replies on its own?
No. Clarify never hides, replies, reports or posts by itself. The one exception is auto-hide, which is off by default: a team can choose categories, such as slurs or spam, whose high-confidence matches are hidden automatically. Every automatic hide lands in a review queue, can be undone in one click, and nothing is ever deleted.
How much does Clarify cost?
Clarify has three plans, priced in Australian dollars: Starter at A$75 a month, Pro at A$149 a month and Agency at A$299 a month. Paying yearly gives two months free. Every plan starts with a 7-day free trial and can be cancelled at any time. Organisation accounts for parties and authorities are free.
Where is my data stored?
Clarify runs in Microsoft Azure's Australian region and your data stays in Australia. It is encrypted in transit and at rest, the database is not reachable from the public internet, every workspace is isolated from every other, and two-factor authentication is mandatory for every account.
Can Clarify help me report threats and abuse?
Yes. High-confidence threats land in a dedicated threat log with the author, post and timestamp preserved. Cases let you group comments and accounts, attach evidence and export a PDF report ready for the platform, the police or the eSafety Commissioner. Coordination detection shows the accounts acting together as one campaign. Clarify never contacts a platform, the police or eSafety itself; a person on your team decides what to do with the report.
Security you can hand to your IT team
Hosted in Australia
Your data lives in Microsoft Azure's Australian region and stays in the country, with no offshore storage of your community's comments or your team's work.
Encrypted everywhere
Encrypted in transit and at rest. Platform access tokens are individually encrypted before they are ever written to the database.
Backed up continuously
Your data is backed up automatically and continuously, with 35‑day retention, so it is protected against loss.
Two‑factor for everyone
Two‑factor authentication is mandatory on every account, with no exceptions and no opt‑out, because this work is too sensitive for passwords alone.
Private and isolated
The database is not reachable from the public internet, and every workspace's data is strictly walled off from every other.
Logged and permissioned
Every action (who hid a comment, who changed billing, who accessed what) is recorded, with role‑based permissions controlling who can do it.
Data hosted in Australia · encrypted in transit and at rest · private database · mandatory two-factor authentication · read our Privacy Policy