Ask Clarify

Your archive holds answers your team needs all the time: has anyone raised this before? How did that post actually go down? What has the paper said about it? Ask Clarify lets you ask those questions in plain language and get an answer built from your own comments, posts, media coverage, cases and account notes, with the evidence shown underneath. It is available on the Pro and Agency plans, and anyone in the workspace can use it.

Asking a question

Type a question the way you would ask a colleague, for example:

• "Has anyone brought up Rushy Lagoon, and what are they saying?"
• "How many people complained about the depot this month, and is it getting worse?"
• "Which recent post got the warmest response?"
• "What has the press said about the budget?"
• "What questions keep coming up that we haven't answered?"

Clarify searches your archive, sometimes several times with different wording or a wider date range, reads what it finds, and writes a short answer: how much there is, what people are actually saying, and whether the mood leans positive or negative. While it works you can see each search as it happens, and the answer appears as it is written.

It copes with the way people really write. A comment that misspells a place name is still found, "protest" finds "protesting", and a comment about the same subject in different words is matched through the topics Clarify tags on every comment as it is scanned.

The evidence

Numbers in an answer such as "how many" or "how often" come from an exact count in your archive, not from a sample, and the answer will compare with the previous period when you ask whether something is rising.

Small tags in the answer like C3 or P1 are citations. Click one to jump to the comment, post, article, case or note it refers to. Every cited comment has an Open in Clarify link, and on Facebook a link to the comment in context on the platform. Under the answer, What it looked at lists the searches Clarify ran, so you can see how it got there.

If nothing in your archive matches, Clarify says so and tells you what it searched, the period it covered and the closest topics that do exist. If it cannot tell what you mean, it asks rather than guessing.

Follow-up questions and history

Ask a follow-up in the same box to narrow or redirect an answer: "and what about just this year?", "who is raising it most?". Clarify keeps the conversation in mind. New question starts a fresh conversation.

Every conversation is kept and listed down the side, so you can reopen last week's answer with its evidence intact, and your teammates can see what has already been asked. Anyone can delete a conversation; deletions appear in the activity log. The thumbs up and down under each answer tell us which answers were useful.

The morning brief

Each morning, Clarify writes a short brief of what changed overnight: what people have been saying, anything that needs attention first, how your newest posts went and any new media coverage. It appears at the top of the Ask page, before anyone has asked anything. On a quiet night there is no brief. You can turn it off in Settings, then AI.

Hot topics

The panel at the bottom shows the subjects your commenters are raising most, this week compared with last, with an arrow showing whether each one is heating up or cooling down. Click any topic to see what people are actually saying about it. Topics are tagged as new comments are scanned, so the panel starts empty and fills over the first few days of syncs.

What it will and won't do

Ask Clarify only answers questions about your own archive. Its answers are built strictly from that evidence: it does not use outside knowledge, and it will tell you when the evidence is thin rather than stretch it. It will not draft posts or replies, offer strategy, or answer general questions; the drafting tools elsewhere in Clarify are the place for that.

Like everything in Clarify, it is read-only analysis: asking questions never hides, replies to, or changes anything on your Page. Comments are treated as words people wrote, never as instructions, so a comment that tries to tell the AI what to do is simply reported as a comment.

A note on costs

Each question uses a slice of your plan's monthly AI allowance (you can see the running total under Settings, then AI). A question that needs several searches costs a little more than a simple one, and each workspace can ask up to 150 questions a day. Normal day-to-day use will not make a dent.